Former NHL Star Brooks Laich Launches World Playground, the Only Travel Platform Delivering Wholesale Prices on Hotels and Best Value Possible on Cruises and Travel Insurance.
Former NHL star Brooks Laich today announced the launch of World Playground, a groundbreaking online travel booking platform built on one simple, radical brand promise “Making the Unforgettable More Affordable.” World Playground is the only platform in the world that gives travelers the actual base prices that hotels, cruise lines, and insurance companies set before any retail markups or booking fees -- on hotels, cruises, and travel insurance, or refunds all commissions back to them in the form of site travel credits.
Unlike traditional travel sites and travel agents that profit from hidden fees and markups, World Playground ensures customers always win on price while creating an entirely new model of transparency and trust.
World Playground isn’t just disrupting the economics of travel—it’s reimagining the entire booking experience. Designed to be the most visually stunning and user-friendly platform for consumers, World Playground pairs cutting-edge technology with exceptional design to deliver a seamless, intuitive, and even joyful process for planning trips. Simply put, it’s where the best price meets the smoothest booking experience.
“I’ve been incredibly fortunate to travel the world and do things most people only dream about—from playing hockey all across North America to exploring all across Africa,” said Brooks Laich, Founder of World Playground. “Those experiences and the memories they created have brought so much joy, perspective, and meaning to my life. I want everyone to be able to have that same chance—to create memories that enrich their lives in unforgettable ways. World Playground is about creating a fairer, more transparent way to travel and making the world a playground for all.”
Driven by values that celebrate bold ideas, pride in craftsmanship, and a relentless pursuit of greatness, World Playground is more than a booking site—it’s a movement to inspire adventure and bring the unforgettable within reach. By combining the lowest prices, the most intuitive design, and a customer-first ethos, it is poised to revolutionize how the world travels.
World Playground – Where the best price meets the smoothest booking experience.
About World Playground
World Playground is a revolutionary travel booking platform founded by former NHL star Brooks Laich with the mission to make fun more affordable for everyone. Unlike traditional travel sites that profit from hidden markups, World Playground is the only platform that delivers true net rates (the same un-inflated prices suppliers charge industry insiders, with no hidden surcharges or commissions added) on hotels, cruises, and travel insurance—or refunds all commissions back to customers as Travel Credits. With its bold brand promise, “Making the Unforgettable More Affordable,” World Playground combines transparency and value with a sleek, user-friendly design that redefines how people book their travel. More than just a booking site, World Playground is a movement to regularize travel, inspire adventure, and ensure that unforgettable memories are accessible to everyone.
About Brooks Laich
Brooks Laich is a retired Canadian professional hockey player and entrepreneur. Over the course of his career, he played more than 750 NHL games with the Washington Capitals, Toronto Maple Leafs, Los Angeles Kings, and Ottawa Senators, earning a reputation as a dedicated leader on and off the ice. Following his retirement from hockey, Laich transitioned into business, most recently founding World Playground, a revolutionary travel booking platform designed to provide access to hotels, cruises, and travel insurance at un-inflated prices and a seamless booking experience. Through this venture, he continues to bring the same passion, conviction, and vision that defined his career in professional sports.
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